Primary reads your live DNS and shows you the signals every mailbox provider checks before it decides whether your campaign reaches the inbox, the Promotions tab, or nothing at all.
Placement is not a hygiene metric. It is a multiplier on every campaign you send between now and December 31st.
Your numbers, our arithmetic, shown in full: sends × the open-rate gain you set above × a 10% click-of-open and 12% purchase-of-click rate × your AOV. Published deliverability tools claim 50–100% open lift; the slider starts at the conservative end. A model, not a forecast — the audit replaces every assumption in it with your real data.
There are a dozen free Klaviyo audits on the internet. They all end the same way: a PDF, a score, and a calendar link. A founder 65 days from Black Friday does not need another list of things that are wrong.
The five you just scanned, plus tab placement, list decay, spam-trap hits, segmentation and send cadence — the four that need your sending data.
Your next campaign, sent to our mailboxes across Gmail, Outlook, Yahoo and Apple. We report exactly which tab it landed in, per provider. Not a guess.
SPF corrected, DKIM verified, and the DMARC enforcement path from p=none to p=reject — written out for your registrar, ready to paste.
Engagement tiers, sunset flow, suppression rules. Built in your account, switched on only when you approve each one.
Not a closer working from a script. The person who read your data walks you through what they found.
Same seed test after BFCM, so you see the delta. If it did nothing, you will know that too.
Premium tier, reported with a one-year minimum commitment.
Ten inboxes lands around $410 a month.
Free tier is two placement tests a month. Testing only — no one fixes anything.
Scan free and ungated. Audit, seed test and the implementation free for the first 100 brands.
Competitor figures are publicly reported pricing as of September 2026 and may vary by plan. Several competitors, including Mailmend, publish no pricing at all and require a demo.
Primary is the first piece of software we have brought to market. Growth Legend has been fixing email programs by hand for years as a $3,995–$7,995/mo service; this is the part of that work we finally turned into a product.
It is new, and almost nobody has heard of it. A hundred brands who can point at a real number going into 2027 is worth more to us than anything we could buy with an ad budget — so we are spending Q4 doing the work instead of marketing it.
You get the audit, the seed test and the fixes. We get to ask for a testimonial if your numbers move, and to hear about it if they don't. That is the whole arrangement, and there is no upsell attached to it.
The cap is capacity, not scarcity theatre. Each one takes real hours, and there are only so many weeks before Black Friday.
Domain reputation recovers over weeks of consistent, well-segmented sending. It does not respond to a fix applied the week you triple your volume. Starting late does not get you a smaller result — it gets you none.
Records corrected, dormant profiles suppressed, segments enforced. Volume stays flat.
Three to six weeks of clean sending is what actually moves a domain back to high.
The surge lands on a sender Gmail already trusts, instead of confirming its suspicions.
Two fields. Your nine scores and the fix list come back inside two business days.
Read-only access. We never send on your behalf.
Your audit is queued. We'll email within two business days with your nine scores and the fix list.
If something is urgent before then, reply straight to that email. It comes from a person.